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Local SEO

Skills#web-apps

Improve how a local business shows up in Google.

From Claude SEO. Your agent analyses local SEO: Google Business Profile, consistent name, address and phone details, citations, reviews, local schema markup and location pages.

Install this skill

npx skills add https://github.com/agricidaniel/claude-seo --skill seo-local

Runs the open-source skills CLI in your own terminal. It asks which agents to add the skill to. Read what it tells your agent to do before you install it.

Download skill (.zip)

Install for your agent

  • Claude Code

    Run this in your project

    npx skills add https://github.com/agricidaniel/claude-seo --skill seo-local -a claude-code

    Add -g to install it for every project instead.

    Or ask Claude Code to do it

    Install the "seo-local" skill from https://github.com/agricidaniel/claude-seo for Claude Code.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .claude/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .claude/skills/ for this project, or ~/.claude/skills/ for all your projects.

    Picked up in the current session, no restart needed.

    Claude Code skills docs
  • Claude.ai

    Upload the ZIP

    1. In Settings > Capabilities, turn on Code execution and file creation.
    2. Go to Customize > Skills, press +, then Create skill.
    3. Choose Upload a skill and pick the ZIP you downloaded.

    Free, Pro and Max plans. On Team and Enterprise, an owner turns skills on in Organization settings first.

    Claude.ai skills docs
  • ChatGPT

    Upload the ZIP

    1. Open Skills in ChatGPT and select Create.
    2. Select Upload from your computer and pick the ZIP you downloaded.
    3. Wait for ChatGPT's safety scan. A skill marked Needs Review asks you to check it before use.

    Skills that rely on scripts or a terminal may not work unchanged in ChatGPT.

    ChatGPT skills docs
  • Codex

    Run this in your project

    npx skills add https://github.com/agricidaniel/claude-seo --skill seo-local -a codex

    Add -g to install it for every project instead.

    Or ask Codex to do it

    Install the "seo-local" skill from https://github.com/agricidaniel/claude-seo for Codex.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .agents/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .agents/skills/ for this project, or ~/.agents/skills/ for all your projects.

    Restart Codex if the skill does not show up.

    Codex skills docs
  • Cursor

    Run this in your project

    npx skills add https://github.com/agricidaniel/claude-seo --skill seo-local -a cursor

    Add -g to install it for every project instead.

    Or ask Cursor to do it

    Install the "seo-local" skill from https://github.com/agricidaniel/claude-seo for Cursor.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .cursor/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .cursor/skills/ for this project, or ~/.cursor/skills/ for all your projects.

    Run it by typing / and the skill name in chat.

    Cursor skills docs
  • GitHub Copilot

    Run this in your project

    npx skills add https://github.com/agricidaniel/claude-seo --skill seo-local -a github-copilot

    Add -g to install it for every project instead.

    Or ask GitHub Copilot to do it

    Install the "seo-local" skill from https://github.com/agricidaniel/claude-seo for GitHub Copilot.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .github/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .github/skills/ for this project, or ~/.copilot/skills/ for all your projects.

    Works in Copilot CLI, the cloud agent and agent mode in VS Code and JetBrains.

    GitHub Copilot skills docs
  • Antigravity

    Run this in your project

    npx skills add https://github.com/agricidaniel/claude-seo --skill seo-local -a antigravity

    Add -g to install it for every project instead.

    Or ask Antigravity to do it

    Install the "seo-local" skill from https://github.com/agricidaniel/claude-seo for Antigravity.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .agents/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .agents/skills/ for this project, or ~/.gemini/config/skills/ for all your projects.

    Antigravity skills docs
  • Gemini CLI

    Run this in your project

    npx skills add https://github.com/agricidaniel/claude-seo --skill seo-local -a gemini-cli

    Add -g to install it for every project instead.

    Or ask Gemini CLI to do it

    Install the "seo-local" skill from https://github.com/agricidaniel/claude-seo for Gemini CLI.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .gemini/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .gemini/skills/ for this project, or ~/.gemini/skills/ for all your projects.

    Run /skills to check it was found.

    Gemini CLI skills docs
Installs
5.2K via skills.sh
GitHub
16.9K stars ↗
Last updated
11 Sept 2026
Licence
MIT

Security checks

Run by independent scanners and published on skills.sh. Their results, not a Viberation review.

  • Gen Agent Trust Hub Pass

    The skill is a professional SEO auditing tool designed to analyze local search visibility and Google Business Profile optimization. It performs legitimate analysis by reading web content from user-provided URLs and generating detailed markdown reports. No malicious patterns, obfuscation, or unauthorized activities were detected.

    11 May 2026

  • Socket Pass

    No alerts

    11 May 2026

  • Snyk Warning

    Risk: MEDIUM · 1 issue

    11 May 2026

  • ZeroLeaks Pass

    Score: 93/100 · 2 sections analyzed

    16 Apr 2026
What's inside (2 files)
  • LICENSE.txt143 chars
  • SKILL.md17.2K chars

SKILL.md, first part. Shown as plain text.

---
name: seo-local
description: >
  Local SEO analysis covering Google Business Profile optimization, NAP
  consistency, citation health, review signals, local schema markup,
  location page quality, multi-location SEO, and industry-specific
  recommendations. Detects business type (brick-and-mortar, SAB, hybrid)
  and industry vertical. Use when user says "local SEO", "Google Business
  Profile", "GBP", "map pack", "local pack", "citations", "NAP
  consistency", "service area", or "multi-location".
user-invocable: true
argument-hint: "[url]"
license: MIT
metadata:
  author: AgriciDaniel
  version: "2.3.1"
  category: seo
---

# Local SEO Analysis (March 2026)

## Key Statistics

| Metric | Value | Source |
|--------|-------|--------|
| GBP signals share of local pack weight | 32% | Whitespark 2026 |
| Proximity share of ranking variance | 55.2% | Search Atlas ML study |
| Review signals share (up from 16%) | ~20% | Whitespark 2026 |
| Google searches seeking local info | 46% | Industry data |
| Mobile "near me" searches leading to visit in 24h | 76% | Google confirmed |
| ChatGPT/AI usage for local recommendations | 45% (up from 6%) | BrightLocal LCRS 2026 |
| ChatGPT local conversion rate | 15.9% | Seer Interactive |
| Google organic local conversion rate | 1.76% | Seer Interactive |
| Local pack ads growth (Jan 2025 to Jan 2026) | 1% to 22% | Sterling Sky |

---

## Business Type Detection

Detect from page signals before analysis. This determines which checks apply.

### Brick-and-Mortar
- Physical street address visible in page content or footer
- Google Maps embed with pin/directions
- "Visit us at", "Located at", "Come see us"
- Structured address in LocalBusiness schema

### Service Area Business (SAB)
- No visible physical address
- Service area mentions: "serving [city/region]", "service area includes"
- "We come to you", "On-site service", "Mobile [service]"
- `areaServed` in schema without `address.streetAddress`

### Hybrid
- Both physical address AND service area language present
- "Visit our showroom" combined with "We also serve [areas]"

**Impact on checks**: SABs skip embedded map verification and physical address consistency. Brick-and-mortar gets full NAP + map checks.

---

## Industry Vertical Detection

Detect from page signals and GBP category patterns. Routes to industry-specific checks from `../seo/references/local-schema-types.md`.

| Vertical | Detection Signals |
|----------|------------------|
| **Restaurant** | /menu, menu items, reservations, cuisine types, food ordering, "dine-in", "takeout" |
| **Healthcare** | insurance accepted, patients, appointments, NPI, medical terms, "Dr.", HIPAA notice |
| **Legal** | attorney, lawyer, practice areas, bar admission, case results, "free consultation" |
| **Home Services** | service area, emergency service, "free estimate", licensed/insured/bonded, "24/7" |
| **Real Estate** | listings, MLS, properties for sale/rent, agent bio, brokerage, "open house" |
| **Automotive** | inventory, VIN, test drive, dealership, service department, "new/used/certified" |

If no vertical detected, use generic `LocalBusiness` analysis path.

---

## Analysis Dimensions

### 1. GBP Signals (25%)

Primary category is the **single most important local pack factor** (Whitespark #1, score: 193). Incorrect primary category is the **#1 negative factor** (score: 176).

**Check for:**
- GBP embed or reference detectable on page (Maps iframe, place ID, reviews widget)
- Primary category appropriateness (infer from page content vs visible GBP data)
- Evidence of secondary categories (optimal: 4 additional per BrightLocal)
- GBP posts presence (no direct ranking impact per WebFX, but triggers Post Justifications)
- Photos/video evidence (45% more direction requests with photos, Agency Jet)
- Q&A content: check whether GBP Q&A is available for the business category/region; optimize questions and owner answers when available
- Google Verified badge eligibility (replaced Guaranteed/Scree

Key info

Pricing
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Category
Skills

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