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Page CRO

Skills#web-apps

Get more conversions from a landing or pricing page.

From Corey Haines' marketing skills. Your agent reviews a marketing page, such as a homepage, landing page or pricing page, and suggests changes to lift conversions.

Install this skill

npx skills add https://github.com/coreyhaines31/marketingskills --skill page-cro

Runs the open-source skills CLI in your own terminal. It asks which agents to add the skill to. Read what it tells your agent to do before you install it.

Download skill (.zip)

Install for your agent

  • Claude Code

    Run this in your project

    npx skills add https://github.com/coreyhaines31/marketingskills --skill page-cro -a claude-code

    Add -g to install it for every project instead.

    Or ask Claude Code to do it

    Install the "page-cro" skill from https://github.com/coreyhaines31/marketingskills for Claude Code.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .claude/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .claude/skills/ for this project, or ~/.claude/skills/ for all your projects.

    Picked up in the current session, no restart needed.

    Claude Code skills docs
  • Claude.ai

    Upload the ZIP

    1. In Settings > Capabilities, turn on Code execution and file creation.
    2. Go to Customize > Skills, press +, then Create skill.
    3. Choose Upload a skill and pick the ZIP you downloaded.

    Free, Pro and Max plans. On Team and Enterprise, an owner turns skills on in Organization settings first.

    Claude.ai skills docs
  • ChatGPT

    Upload the ZIP

    1. Open Skills in ChatGPT and select Create.
    2. Select Upload from your computer and pick the ZIP you downloaded.
    3. Wait for ChatGPT's safety scan. A skill marked Needs Review asks you to check it before use.

    Skills that rely on scripts or a terminal may not work unchanged in ChatGPT.

    ChatGPT skills docs
  • Codex

    Run this in your project

    npx skills add https://github.com/coreyhaines31/marketingskills --skill page-cro -a codex

    Add -g to install it for every project instead.

    Or ask Codex to do it

    Install the "page-cro" skill from https://github.com/coreyhaines31/marketingskills for Codex.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .agents/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .agents/skills/ for this project, or ~/.agents/skills/ for all your projects.

    Restart Codex if the skill does not show up.

    Codex skills docs
  • Cursor

    Run this in your project

    npx skills add https://github.com/coreyhaines31/marketingskills --skill page-cro -a cursor

    Add -g to install it for every project instead.

    Or ask Cursor to do it

    Install the "page-cro" skill from https://github.com/coreyhaines31/marketingskills for Cursor.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .cursor/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .cursor/skills/ for this project, or ~/.cursor/skills/ for all your projects.

    Run it by typing / and the skill name in chat.

    Cursor skills docs
  • GitHub Copilot

    Run this in your project

    npx skills add https://github.com/coreyhaines31/marketingskills --skill page-cro -a github-copilot

    Add -g to install it for every project instead.

    Or ask GitHub Copilot to do it

    Install the "page-cro" skill from https://github.com/coreyhaines31/marketingskills for GitHub Copilot.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .github/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .github/skills/ for this project, or ~/.copilot/skills/ for all your projects.

    Works in Copilot CLI, the cloud agent and agent mode in VS Code and JetBrains.

    GitHub Copilot skills docs
  • Antigravity

    Run this in your project

    npx skills add https://github.com/coreyhaines31/marketingskills --skill page-cro -a antigravity

    Add -g to install it for every project instead.

    Or ask Antigravity to do it

    Install the "page-cro" skill from https://github.com/coreyhaines31/marketingskills for Antigravity.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .agents/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .agents/skills/ for this project, or ~/.gemini/config/skills/ for all your projects.

    Antigravity skills docs
  • Gemini CLI

    Run this in your project

    npx skills add https://github.com/coreyhaines31/marketingskills --skill page-cro -a gemini-cli

    Add -g to install it for every project instead.

    Or ask Gemini CLI to do it

    Install the "page-cro" skill from https://github.com/coreyhaines31/marketingskills for Gemini CLI.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .gemini/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .gemini/skills/ for this project, or ~/.gemini/skills/ for all your projects.

    Run /skills to check it was found.

    Gemini CLI skills docs
Installs
58.2K via skills.sh
GitHub
50K stars ↗
Last updated
5 Sept 2026
Licence
MIT

Security checks

Run by independent scanners and published on skills.sh. Their results, not a Viberation review.

  • Gen Agent Trust Hub Pass

    This skill serves as a Conversion Rate Optimization (CRO) expert assistant. It analyzes marketing page elements like headlines, value propositions, and calls to action based on a provided framework and internal references. No malicious code or security threats were found.

    5 Mar 2026

  • Socket Pass

    No alerts

    18 Mar 2026

  • Snyk Pass

    Risk: LOW · No issues

    5 Mar 2026

  • Runlayer Pass

    2 files scanned · No issues

    5 Mar 2026

  • ZeroLeaks Pass

    Score: 93/100 · 2 sections analyzed

    16 Apr 2026
What's inside (3 files)
  • evals/evals.json7.7K chars
  • references/experiments.md7.9K chars
  • SKILL.md6K chars

SKILL.md, first part. Shown as plain text.

---
name: page-cro
description: When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
metadata:
  version: 1.1.0
---

# Page Conversion Rate Optimization (CRO)

You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, identify:

1. **Page Type**: Homepage, landing page, pricing, feature, blog, about, other
2. **Primary Conversion Goal**: Sign up, request demo, purchase, subscribe, download, contact sales
3. **Traffic Context**: Where are visitors coming from? (organic, paid, email, social)

---

## CRO Analysis Framework

Analyze the page across these dimensions, in order of impact:

### 1. Value Proposition Clarity (Highest Impact)

**Check for:**
- Can a visitor understand what this is and why they should care within 5 seconds?
- Is the primary benefit clear, specific, and differentiated?
- Is it written in the customer's language (not company jargon)?

**Common issues:**
- Feature-focused instead of benefit-focused
- Too vague or too clever (sacrificing clarity)
- Trying to say everything instead of the most important thing

### 2. Headline Effectiveness

**Evaluate:**
- Does it communicate the core value proposition?
- Is it specific enough to be meaningful?
- Does it match the traffic source's messaging?

**Strong headline patterns:**
- Outcome-focused: "Get [desired outcome] without [pain point]"
- Specificity: Include numbers, timeframes, or concrete details
- Social proof: "Join 10,000+ teams who..."

### 3. CTA Placement, Copy, and Hierarchy

**Primary CTA assessment:**
- Is there one clear primary action?
- Is it visible without scrolling?
- Does the button copy communicate value, not just action?
  - Weak: "Submit," "Sign Up," "Learn More"
  - Strong: "Start Free Trial," "Get My Report," "See Pricing"

**CTA hierarchy:**
- Is there a logical primary vs. secondary CTA structure?
- Are CTAs repeated at key decision points?

### 4. Visual Hierarchy and Scannability

**Check:**
- Can someone scanning get the main message?
- Are the most important elements visually prominent?
- Is there enough white space?
- Do images support or distract from the message?

### 5. Trust Signals and Social Proof

**Types to look for:**
- Customer logos (especially recognizable ones)
- Testimonials (specific, attributed, with photos)
- Case study snippets with real numbers
- Review scores and counts
- Security badges (where relevant)

**Placement:** Near CTAs and after benefit claims

### 6. Objection Handling

**Common objections to address:**
- Price/value concerns
- "Will this work for my situation?"
- Implementation difficulty
- "What if it doesn't work?"

**Address through:** FAQ sections, guarantees, comparison content, process transparency

### 7. Friction Points

**Look for:**
- Too many form fields
- Unclear next steps
- Confusing navigation
- Required information that shouldn't be required
- Mobile experie

Key info

Pricing
Open source
Category
Skills

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