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Copywriting

Skills#web-apps

Write or rewrite the copy on any marketing page.

From Corey Haines' marketing skills. Your agent writes and improves copy for homepages, landing pages, pricing pages, feature pages and product pages.

Install this skill

npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting

Runs the open-source skills CLI in your own terminal. It asks which agents to add the skill to. Read what it tells your agent to do before you install it.

Download skill (.zip)

Install for your agent

  • Claude Code

    Run this in your project

    npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting -a claude-code

    Add -g to install it for every project instead.

    Or ask Claude Code to do it

    Install the "copywriting" skill from https://github.com/coreyhaines31/marketingskills for Claude Code.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .claude/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .claude/skills/ for this project, or ~/.claude/skills/ for all your projects.

    Picked up in the current session, no restart needed.

    Claude Code skills docs
  • Claude.ai

    Upload the ZIP

    1. In Settings > Capabilities, turn on Code execution and file creation.
    2. Go to Customize > Skills, press +, then Create skill.
    3. Choose Upload a skill and pick the ZIP you downloaded.

    Free, Pro and Max plans. On Team and Enterprise, an owner turns skills on in Organization settings first.

    Claude.ai skills docs
  • ChatGPT

    Upload the ZIP

    1. Open Skills in ChatGPT and select Create.
    2. Select Upload from your computer and pick the ZIP you downloaded.
    3. Wait for ChatGPT's safety scan. A skill marked Needs Review asks you to check it before use.

    Skills that rely on scripts or a terminal may not work unchanged in ChatGPT.

    ChatGPT skills docs
  • Codex

    Run this in your project

    npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting -a codex

    Add -g to install it for every project instead.

    Or ask Codex to do it

    Install the "copywriting" skill from https://github.com/coreyhaines31/marketingskills for Codex.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .agents/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .agents/skills/ for this project, or ~/.agents/skills/ for all your projects.

    Restart Codex if the skill does not show up.

    Codex skills docs
  • Cursor

    Run this in your project

    npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting -a cursor

    Add -g to install it for every project instead.

    Or ask Cursor to do it

    Install the "copywriting" skill from https://github.com/coreyhaines31/marketingskills for Cursor.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .cursor/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .cursor/skills/ for this project, or ~/.cursor/skills/ for all your projects.

    Run it by typing / and the skill name in chat.

    Cursor skills docs
  • GitHub Copilot

    Run this in your project

    npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting -a github-copilot

    Add -g to install it for every project instead.

    Or ask GitHub Copilot to do it

    Install the "copywriting" skill from https://github.com/coreyhaines31/marketingskills for GitHub Copilot.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .github/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .github/skills/ for this project, or ~/.copilot/skills/ for all your projects.

    Works in Copilot CLI, the cloud agent and agent mode in VS Code and JetBrains.

    GitHub Copilot skills docs
  • Antigravity

    Run this in your project

    npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting -a antigravity

    Add -g to install it for every project instead.

    Or ask Antigravity to do it

    Install the "copywriting" skill from https://github.com/coreyhaines31/marketingskills for Antigravity.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .agents/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .agents/skills/ for this project, or ~/.gemini/config/skills/ for all your projects.

    Antigravity skills docs
  • Gemini CLI

    Run this in your project

    npx skills add https://github.com/coreyhaines31/marketingskills --skill copywriting -a gemini-cli

    Add -g to install it for every project instead.

    Or ask Gemini CLI to do it

    Install the "copywriting" skill from https://github.com/coreyhaines31/marketingskills for Gemini CLI.
Copy the skill folder (the one containing SKILL.md, with any scripts or reference files next to it) into .gemini/skills/ in this project.
Before copying, show me the SKILL.md and list any scripts it includes, and wait for me to confirm.

    Or copy the folder yourself

    Unzip the download into .gemini/skills/ for this project, or ~/.gemini/skills/ for all your projects.

    Run /skills to check it was found.

    Gemini CLI skills docs
Installs
199.8K via skills.sh
GitHub
50K stars ↗
Last updated
5 Sept 2026
Licence
MIT

Security checks

Run by independent scanners and published on skills.sh. Their results, not a Viberation review.

  • Gen Agent Trust Hub Pass

    No security issues were detected. The skill provides copywriting instructions and reference templates for generating marketing content without any executable code or network access.

    14 May 2026

  • Socket Pass

    No alerts

    14 May 2026

  • Snyk Pass

    Risk: LOW · No issues

    14 May 2026

  • Runlayer Pass

    3 files scanned · No issues

    5 Mar 2026

  • ZeroLeaks Pass

    Score: 93/100 · 2 sections analyzed

    16 Apr 2026
What's inside (4 files)
  • evals/evals.json9.9K chars
  • references/copy-frameworks.md14.2K chars
  • references/natural-transitions.md5.7K chars
  • SKILL.md8.4K chars

SKILL.md, first part. Shown as plain text.

---
name: copywriting
description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.
metadata:
  version: 2.0.2
---

# Copywriting

You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.

## Before Writing

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Page Purpose
- What type of page? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?

### 2. Audience
- Who is the ideal customer?
- What problem are they trying to solve?
- What objections or hesitations do they have?
- What language do they use to describe their problem?

### 3. Product/Offer
- What are you selling or offering?
- What makes it different from alternatives?
- What's the key transformation or outcome?
- Any proof points (numbers, testimonials, case studies)?

### 4. Context
- Where is traffic coming from? (ads, organic, email)
- What do visitors already know before arriving?

---

## Copywriting Principles

### Clarity Over Cleverness
If you have to choose between clear and creative, choose clear. Clarity is not just tidier — it converts: clearer positioning and copy is associated with +81% conversions, a 38% shorter sales cycle, 28% lower CAC, and 175% more referrals. When a reader has to decode your line, you've lost them.

**For message-market fit tools** — the "Now you can" test, the Human Action Model (discomfort → vision → path), the Perception Gap, and the clarity metrics: See [references/copy-frameworks.md](references/copy-frameworks.md#clarity--message-market-fit)

### Benefits Over Features
Features: What it does. Benefits: What that means for the customer.

### Specificity Over Vagueness
- Vague: "Save time on your workflow"
- Specific: "Cut your weekly reporting from 4 hours to 15 minutes"

### Customer Language Over Company Language
Use words your customers use. Mirror voice-of-customer from reviews, interviews, support tickets.

### One Idea Per Section
Each section should advance one argument. Build a logical flow down the page.

---

## Writing Style Rules

### Core Principles

1. **Simple over complex** — "Use" not "utilize," "help" not "facilitate"
2. **Specific over vague** — Avoid "streamline," "optimize," "innovative"
3. **Active over passive** — "We generate reports" not "Reports are generated"
4. **Confident over qualified** — Remove "almost," "very," "really"
5. **Show over tell** — Describe the outcome instead of using adverbs
6. **Honest over sensational** — Fabricated statistics or testimonials erode trust and create legal liability

### Quick Quality Check

- Jargon that could confuse outsiders?
- Sentences trying to do too much?
- Passive voice constructions?
- Exclamation points? (remove them)
- Marketing buzzwords without substance?

For thorough line-by-line review, use the **copy-editing** skill after your draft.

---

## Best Practices

### Be Direct
Get to the point. Don't bury the value in

Key info

Pricing
Open source
Category
Skills

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